John O'Roarke, an acknowledged heavyweight in the insurance sector, joined Horwich Farrelly from LV= where he had spent the last decade, most recently as Managing Director. He joined LV= in 2006 with the remit of turning round the ailing Liverpool Victoria/Frizzell general insurance business. Over the next nine years he led a transformation programme which resulted in LV= becoming the UK’s third largest car insurer as well as the UK’s most trusted and most recommended insurer. Prior to joining LV=, John was Chief Operating Officer for RBS Insurance and Managing Director of Churchill Insurance, which grew from a £3m start-up to become a £2bn+ premium business and the UK’s most recognised insurance brand. John O'Roarke is a qualified Chartered Accountant but left the accountancy profession to begin his insurance career with AIG in 1984. Between 2013–16, he was also Chairman of the Insurance Fraud Bureau and Chair of the ABI’s Financial Crime Committee. In July 2018 he received the Achievement Award at the British Insurance Awards.